Workshops

The Challenge

Agency leads approached our team for help developing an all-inclusive resource they could use when speaking with agency partners about advertising on Pinterest. Our team was tasked with creating a comprehensive guide that could be adapted for Pinterest’s global markets.

My Role

Using a Google Slides company template, I collaborated with several global stakeholders to create the agency resource guide. To initiate the project, I conducted a needs analysis and developed an outline and storyboard, leveraging a library of resources available for agency partners. I distilled the content into essential information for media buyers and created a mock-up for the visual design team to use when developing the final assets.

The Results

The agency guide serves as a comprehensive, self-service tool for agency partners who educate their clients on using Pinterest as an advertising platform. It also functions as a leave-behind resource for Pinterest Academy’s in-person agency workshops.

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