Customer enablement

The Challenge

As part of a content freshness initiative, I redesigned the Advertising on Pinterest course. It is the first in a series for the Pinterest Advertising Essentials Badge, designed to equip new advertisers with the foundational knowledge needed to start advertising on Pinterest.

My Role

I collaborated with cross-functional teams to develop the content strategy, ensuring it aligned with Pinterest’s 2024 marketing narrative and initiatives. My contributions to content were adding a new narrative for how people use Pinterest to address common misconceptions about Pinterest's audience. I also added case studies, to help advertisers understand more about how Pinterest is a performance platform.

The Results

Since the refresh launched in May 2024, the course has reached 84,000 learners, with nearly 3,000 learners earning the Advertising Essentials Badge.

Note: The explainer video briefly covers the goal for the 'How Pinterest works' section in the full-course.

👉 Explainer video

👉 See the course